Meet the Content Plan Team
We have a highly experienced team with a shared focus on helping organisations succeed through clear, practical digital and AI support.
We combine digital expertise with real-world understanding, making it easier to turn plans into action.
Content Plan was founded in 2014 by Eileen McCabe and Greg Fry with a the goal to make digital more accessible, practical, and results-driven for organisations across Ireland.
Since then, we’ve worked with public sector teams and SMEs to improve how they use digital, from marketing and content to training and websites. Our focus has remained the same: simplify the process, build internal capability, and deliver work that performs.
We don’t overcomplicate things. We focus on what works, and we help you understand it too.
WHAT DRIVES OUR TEAM
Experienced people. Clear thinking. Real impact.
Our team is built around experienced professionals who understand how businesses operate day to day. We combine specialist knowledge across digital, AI, and operations to deliver work that is practical, effective, and built to last.
We don’t work in silos. We collaborate closely with each other and with your team to ensure everything we deliver is aligned, useful, and focused on results.
Experience
Expertise
Accountability
Collaboration
The People Behind the Work
Our values
Clarity
We simplify complex digital challenges so you can make confident decisions.
Practicality
Everything we do is grounded in real-world application not theory.
Collaboration
We work closely with your team to build knowledge, not dependency.
Results
We focus on outcomes and KPIs that matter.
Our team, your advantage
Behind every project is a team of experienced specialists working together to deliver clear, practical results. We combine expertise across digital, AI, and operations to ensure the work we deliver is aligned with your goals and built to perform.
You won’t be passed between departments or left chasing updates. We work as one team, collaborating closely with you, staying accountable, and focusing on outcomes that make a real difference to your business.
