Practical digital marketing training
Content Plan delivers digital marketing & skills training designed for real workplaces. We work with public sector organisations, Local Enterprise Offices, SMEs and professional teams across Ireland to help people use digital and AI tools confidently, responsibly and effectively.
Our training focuses on the tasks people actually need to do: improving communications, saving time on admin, creating better digital content, strengthening marketing and supporting smarter decision-making. Everything is delivered in plain English with hands-on exercises that reflect the realities of busy teams.
Whether your organisation is new to digital marketing or looking to improve existing activity, our training helps your team understand what channels to focus on, how to use them effectively, and where they deliver the most value.
- Clear, structured marketing frameworks your team can follow
- Hands-on training using real campaigns and tools
- Immediate application to your organisation’s marketing activity
- Improved consistency across content, SEO, and campaigns
- Practical skills that reduce reliance on external agencies
Applied Learning Approach
How We Build Marketing Capability
Who our training is for
Our programmes are designed for a wide range of organisations and roles, including:
- Public sector and semi-state organisations
- Local authorities and government departments
- SMEs and business owners
- Communications, marketing and digital teams
- Leadership and management teams
Training can be delivered organisation-wide or tailored to specific roles and responsibilities.
Real expertise with a focus on practical delivery
Our team brings experience across digital marketing, AI, and content strategy, working with organisations across Ireland. We deliver training based on real campaigns, platforms, and day-to-day marketing tasks—not theory.
From SEO and content to paid campaigns and analytics, we focus on what your team actually needs to use.
what you get
Our Digital Marketing Training Services
Structured training designed to build practical skills and improve how your team plans and executes.
Digital Marketing Programmes
Our digital marketing training programmes are structured to give your team a clear understanding of how to use modern tools in a practical, business-focused way. We cover core AI concepts, digital marketing, content creation, and day-to-day workflows that support real tasks across your organisation.
Each programme is designed to build confidence and capability across teams, with hands-on exercises and real examples throughout. Participants learn how to apply what they’ve covered immediately, helping improve efficiency, communication, and overall performance.
Public Sector Training
Our public sector training programmes are designed specifically for government bodies and semi-state organisations, with a clear focus on how digital tools are used in regulated environments. We cover governance, accessibility, data handling, and responsible AI use, ensuring your team can adopt new tools with confidence and clarity.
Each programme is grounded in real public sector challenges, with practical guidance on communications, service delivery, and internal processes. The focus is on helping teams apply what they learn in a way that aligns with policies, supports compliance, and improves day-to-day efficiency.
On-Demand Learning
Our on-demand learning options give your team the flexibility to build skills at their own pace, on their own schedule. Whether for CPD, onboarding, or ongoing development, the courses are designed to fit around busy workloads while still delivering practical, relevant training.
Each course focuses on real tasks and clear outcomes, with structured modules that are easy to follow and apply. This allows individuals to revisit content when needed, reinforce learning over time, and continue developing their skills as tools and workflows evolve.
Bespoke Training & Mentoring
Our bespoke training programmes are designed around your organisation’s specific goals, sector, and current skill levels. We tailor the content to reflect how your team works, focusing on the tools, processes, and use cases that will have the most impact.
Alongside group training, we offer optional 1:1 mentoring to provide more focused support. This allows individuals to address specific challenges, refine their approach, and apply what they’ve learned in a way that delivers clear, practical results.
Creating Success
Why Organisations Choose Content Plan
Clear, jargon-free teaching
We focus on making digital easy to understand and apply. Everything is explained in plain language, so your team can quickly build confidence and start using new tools without confusion or overwhelm.
Practical exercises, real examples
Our training is built around real tasks your team already does. Through hands-on exercises and relevant examples, participants learn by doing—so they leave with skills they can apply immediately.
Results that support your strategy
We align training with your business goals, ensuring it delivers real value. Whether it’s improving efficiency, strengthening marketing, or supporting decision-making, the focus is always on measurable outcomes.
Testimonials
The Numbers
Proven Training Outcomes
1000+
professionals trained across public and private sectors
90%
learner satisfaction across AI and digital skills courses
4.8/5
average course rating
FAQ
FAQs about digital marketing training
Looking to learn more about digital marketing training for your organisation? Browse our FAQs:
Our training is designed for public sector organisations, SMEs, local authorities and professional teams across Ireland. It’s suitable for beginners and for teams who want to build on existing digital skills.
Yes. We offer on-demand courses for organisations that need flexible learning options, ideal for CPD, onboarding and ongoing skills development.Yes. We offer on-demand courses for organisations that need flexible learning options, ideal for CPD, onboarding and ongoing skills development.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Organisations typically see improved confidence, time savings, better digital outputs and clearer processes. We focus on practical outcomes that support wider organisational goals.
Let’s work together to grow your organisation
We help organisations and business improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.
