Clear answers about working with Content Plan
Have a question about our services, training, AI support, content creation or website projects? Here are answers to the questions we’re most often asked by public sector teams, Local Enterprise Offices, SMEs and organisations across Ireland.
If you don’t see what you’re looking for, we’d be happy to help.
About Content Plan
Content Plan helps organisations improve how they use digital, AI, content and websites. We work with public sector bodies, Local Enterprise Offices, SMEs and professional teams across Ireland to build capability, improve communication and deliver measurable results.
Our services include AI and digital training, digital marketing, social media management, content creation, video production, website design, SEO and AI optimisation, automation, and AI consultancy.
We work with public sector organisations, semi-state bodies, Local Enterprise Offices, SMEs, business owners, marketing teams, communications teams and leadership teams across Ireland.
Many clients come to us when they need practical support with digital strategy, AI adoption, content, campaigns, websites or team training.
Yes. Content Plan works with both public sector organisations and private businesses. Our approach is practical, clear and tailored to each audience.
For public sector teams, we focus on accessibility, governance, communication and capability building. For SMEs, we focus on visibility, leads, performance, content and growth.
Content Plan works with organisations across Ireland. Training and consultancy can be delivered in person, online or through blended formats, depending on the needs of the organisation.
Training and AI
We offer practical training in AI, digital marketing, content creation, social media, analytics, digital strategy and related tools. Our training is designed for real workplaces and focuses on tasks people need to do every day.
This includes live workshops, bespoke programmes, mentoring, on-demand learning and organisation-wide training.
Yes. We deliver practical AI training for organisations that want to understand and use AI tools confidently, responsibly and effectively.
Our AI training can cover tools like ChatGPT, Microsoft Copilot, AI for content creation, AI for productivity, AI for digital marketing, responsible AI use, governance, automation and workflow improvement. The current AI training page positions this as practical, accessible training for organisations across Ireland.
No. Most of our AI training is non-technical and designed for everyday users. Participants do not need coding knowledge or a technical background.
We focus on practical use cases, real examples, hands-on exercises and clear frameworks that people can apply in their own roles.
Yes. We deliver AI and digital training for public sector and semi-state organisations. These programmes can include responsible AI use, governance, accessibility, data handling, communications, service delivery and internal productivity.
The training is designed to help teams use AI with confidence while staying aligned with organisational policies and public sector expectations.
Yes. We regularly design bespoke training programmes based on your team, sector, goals and current level of experience.
A tailored programme can include sector-specific examples, practical exercises, templates, prompts, workflows and follow-up support.
Yes. We can support organisations with on-demand learning options where flexible delivery is needed. This can be useful for onboarding, CPD, internal learning programmes or teams spread across different locations.
Digital Marketing
We provide digital marketing services that help organisations improve visibility, generate leads, communicate more clearly and measure performance.
This can include strategy, campaign planning, social media management, paid advertising, email marketing, content planning, SEO, analytics and reporting. The services page guidance recommends presenting services in a clear overview so visitors can quickly identify what they need.
Yes. We can help plan, create and manage social media content that supports your wider goals.
This can include content calendars, campaign planning, post creation, scheduling, reporting, paid social campaigns and ongoing account management.
Yes. We can support paid digital campaigns across relevant platforms, depending on your audience and goals.
This may include campaign strategy, ad setup, copywriting, creative direction, performance tracking, optimisation and reporting.
Yes. We help organisations create practical digital marketing strategies that are clear, achievable and focused on results.
A strategy can include audience planning, channel recommendations, campaign priorities, content themes, measurement plans and practical next steps for your team.
Content Creation and Video
We create content that helps organisations communicate clearly and build trust with their audiences.
This can include website copy, campaign content, social media content, reports, case studies, email content, video scripts, digital storytelling and content plans.
Yes. This is a key part of our work. We help organisations turn complex ideas, programmes, reports, services and updates into content that is clear, accessible and useful for the people they need to reach.
Yes. We provide video production services for organisations that want to explain, promote or document their work more clearly.
This can include campaign videos, social media videos, event videos, interviews, training content, case study videos and short-form digital content.
Yes. We can help plan, write and produce case studies that show the value of your work.
A good case study should explain the challenge, the approach, the outcome and the real-world impact in a clear and credible way.
Websites, SEO and AI Optimisation
Yes. We design and build websites that combine strong design, clear content, accessibility, performance and marketing results.
Our website projects can include planning, sitemap development, UX structure, copywriting, design, development, SEO setup, analytics and launch support.
Yes. We can review your current website and identify ways to improve structure, content, user experience, accessibility, performance and search visibility.
This can be delivered as a website audit, SEO review, content review or full website redevelopment project.
Yes. We can help improve how your website appears in search through technical SEO, content structure, keyword planning, page optimisation and reporting.
We focus on clear, useful content that helps real people first, while making sure search engines can understand your pages.
AI Optimisation, sometimes called AIO, is about helping your content stay visible as search changes and people use AI tools to find information.
This can include improving content clarity, structure, authority, schema, FAQs, answer-focused copy and overall usefulness so your organisation is easier to understand and discover online.
Accessibility is an important part of our approach. We aim to create websites that are clear, usable and inclusive, with attention to structure, readability, navigation and practical accessibility standards.
For public sector projects, accessibility can be built into the planning, content and design process from the start.
Working With Content Plan
When you contact us, we’ll usually start by learning more about your organisation, your goals and the support you need.
From there, we can recommend the best next step. This may be a short consultation, a proposal, a training outline, a website review or a more detailed discovery session.
Both. We work on one-off projects such as training sessions, website builds, campaigns, audits and content projects. We also provide ongoing support for organisations that need a longer-term digital, content, AI or marketing partner.
Pricing depends on the type of work, level of support, timeline and scope. A single workshop will be priced differently from a full training programme, website project or ongoing marketing partnership.
Once we understand what you need, we can provide a clear proposal with recommended scope and pricing.
Yes. We regularly work with public sector and organisational procurement processes. We can provide proposals, service descriptions, project scopes and supporting information where required.
Success depends on the project. For training, we may measure confidence, capability, satisfaction, participation and practical application. For marketing, we may measure leads, engagement, visibility, conversions or campaign performance. For websites, we may measure traffic, enquiries, accessibility, speed and user experience.
The goal is always to focus on outcomes that matter in the real world.
Content Plan combines strategy, content and delivery. That means we do not just advise on what to do; we help organisations plan, create, implement and improve.
Our team brings practical experience across AI, digital marketing, content, training and websites, with a focus on plain English, measurable results and long-term client relationships. This aligns with the homepage messaging around clear communication, strong digital delivery and more capable teams.
Getting Started
Yes. Many clients come to us with a challenge rather than a fixed brief.
You might know that your team needs to use AI more effectively, your website needs work, your content is not performing, or your campaigns need more structure. We can help you identify the right starting point.
