Co-Founder & Director

Eileen McCabe

With 16 years of experience navigating the ever-evolving digital landscape, I bring a unique blend of corporate discipline and creative agility to Content Plan. My background is rooted in the rigorous worlds of management in finance and insurance, a foundation that instilled in me a deep appreciation for strategy, compliance, and measurable results. Today, I leverage that “corporate-grade” precision to manage complex digital portfolios for high-profile clients across the public sector and tourism industries.

I specialize in Digital Project Management and Live Content Creation, thriving in the fast-paced environment of real-time event coverage. Whether I’m orchestrating national digital campaigns or mentoring emerging businesses, my focus remains the same: crafting authentic social strategies that drive genuine engagement.

For me, digital marketing isn’t just about presence, it’s about strategy and execution. I am passionate about helping organizations bridge the gap between high-level objectives and impactful, real-time digital storytelling.

Expertise

Strategic Leadership: Drawing on years of management experience to lead national-scale digital initiatives.

Live Event Digital Management: Real-time content creation and social media management for major industry events.

Social Consultancy & Training: Empowering businesses through social media strategy and digital brand building.

Digital Project Management: Oversight of complex, multi-stakeholder campaigns from conception to evaluation.