With 13 years of experience in the digital industry, Sinéad specialises in AI strategy, digital campaign execution, and social media strategy. Their daily work involves delivering high-impact training and mentoring to SMEs, having completed over 200 hours of training and 130 hours of mentoring in 2025, to help them adopt cutting-edge tools like Large Language Models to drive efficiency and sales. Sinéad love breaking down technical complexity into actionable steps, and empowering their clients to achieve their online goals with confidence and clarity.
Expertise
12 years of experience working in Digital Marketing, AI Strategy Development, and Internal Communications.
Digital Marketing and AI Consultant at Content Plan and SCW Digital: I deliver comprehensive training and mentoring for Local Enterprise Offices nationwide, focusing on AI adoption and digital transformation.
AI Strategy and LLM Training at DataAnnotation: I train and manage the performance of Large Language Models for a major technology corporation, developing documentation for AI implementation strategies.
Internal Communications Project Lead at Primark: I spearheaded the conceptualisation, technical build, and global launch of the internal colleague app, ZING, across 16 international markets for over 75,000 employees
Digital Client Management at WebResults: I managed key accounts across Ireland, the UK, and France, overseeing PPC advertising, social media strategy, and website builds for diverse industries including fintech and medtech.
Marketing and Sales Leadership: I have led marketing strategies for large-scale hospitality complexes and global brands like Otter Products, where I pioneered social media e-commerce strategies that generated €250,000 in sales within two weeks.
