#7: Video in 2026: What Works, What Doesn’t & Where AI Fits

Sinéad Walsh (00:30)
Hello everyone and welcome back to Digital and AI Decoded. My name is Sinead Walsh and I am joined today by three of my fantastic colleagues. So we’ve got Denis, Paulina, and Andy.

we’re very familiar with myself and Denis. we’re we’re here every week, but I would like to pass over to Paulina and Andy to give us a quick intro about yourselves. So Paulina, will you go first? And then Andy, will you tell our lovely listeners all about yourself?

Paulina Jastrzebski (00:57)
So hello, my name is Paulina and I’m a social media manager for Content Plan. And so like I do a variety of things. I would start with maybe strategy for what the client wants, then maybe the planning of the content and then making, curating the content, and then editing it all up. So yeah, as I say, that’s probably it in a nutshell.

Sinéad Walsh (01:18)
Excellent,

excellent. Nice, succinct, formal, you know. Yeah. Yeah, no, and you’re awesome at what you do, Paulina. We’re

Paulina Jastrzebski (01:22)
For no formal. Yeah, I practice this.

Sinéad Walsh (01:28)
delighted you’re here. And Andy, over to you, my friend.

Andy (01:31)
Hi, I’m Andy. I am the head of video for content plan. I’m a video producer, video editor. I’ve been working in video for too long. so a lot of my work is with you know businesses creating things like corporate videos, interviews, podcasts, social content. So we basically I help businesses figure out what they want say and turn that into something that works on video.

Sinéad Walsh (01:55)
Perfect. Unreal. And you’re very talented at it, my friend.

Andy (01:58)
Yeah.

Sinéad Walsh (01:58)
Even if you have been at it too long, in your opinion.

Now, folks, we are going to be talking about video today. So video obviously has become an extremely important and relevant topic when it comes to digital marketing in this day and age, particularly in social media. So it’s probably one of the areas where businesses

most commonly tell us we know we should be doing more of it, but we just don’t know what to be creating. Nobody wants to be on camera and ultimately we do not have the time. So like I said, social media is bursting with video. So we’ve got the likes of TikTok, Instagram, Reels, LinkedIn, YouTube Shorts, websites, and increasingly Google and AI search using video. So today we’re asking the practical question: what video

should businesses be creating in twenty twenty six?

so folks, to crack the can on this conversation, I would like to open it with a very simple question. And what in your opinion do you think are the biggest mistakes that businesses are making with video at the moment? So I’d like to go to Andy first, if that’s okay, and then I’ll pass it to the others for answers.

Andy (03:04)
Yeah, I think I think the first mistake businesses make with video is that they they know they want a video but they don’t know why. And therefore they if they focus on what they they want to say and not what

Sinéad Walsh (03:16)
Mm.

Andy (03:17)
the audience wants to hear. So they like, yeah, we need we need a corporate video, or you know, but they don’t know why. So I mean I had a business owner come to me and say

You know, those cool drone videos that come into your business and they fly around. Because

Paulina Jastrzebski (03:30)
Mm-hmm.

Andy (03:30)
I want something like that. It’s like Okay okay, why?

Sinéad Walsh (03:33)
Yeah.

Andy (03:34)
I was like, what’s that gonna do for your business like he’s a printing company? I was like, What’s that like it’s it was all the rage maybe five years ago. People waving as they’re printing, you know. It’s like what

Denis Jastrzebski (03:37)
Yeah. A action shots of the paper coming out of the printer. That’s great.

Sinéad Walsh (03:41)
Mm-hmm.

Yeah.

Andy (03:46)
what is that going to do for your business? Like it’s a cool it like they were all the age might have been five, six years ago. But like it’s not good what what’s the

viewer going to do when he sees that. He’s already gonna pick up the phone and you know, print my flyers for me, you know what I mean?

Sinéad Walsh (03:59)
Yeah.

Andy (04:00)
Because so it’s things like that. we want a video, but I don’t I don’t know why. But yeah.

Sinéad Walsh (04:05)
Okay. Yeah, interesting. So I’d say a lot of planning comes into it for you then in terms of your remit.

Andy (04:10)
Yeah, so like the the main thing to plan is what what do you want what do you want to say in the video? So and then they say, Well we want to say this, we wanna say this, we wanna say this. It’s like you don’t need to explain everything. You just need to have one kind of clear message.

Sinéad Walsh (04:24)
Okay, okay.

Very interesting. Excellent, excellent, Amy, thank you. Okay. Denis, I’m gonna kick it to you now. What do you think with all the hundreds of clients you’re facing every you know, every year, what’s the biggest mistake? We’re making with video.

Denis Jastrzebski (04:39)
Yeah, I think with video i a massive thing right now is is the audio side of things. So, you know, using a nice quality camera and all that stuff, really polished video has been has been a big part of kind of your traditional corporate strategy. and then smaller businesses are trying to kind of replicate that, but it’s it’s obviously quite expensive. So video quality is important, but actually audio out out of everything is is even even more important because if you’re

watching

a video, if you’re listening through through your headphones, no matter how crisp and 4K or 8K the video is, if the audio is bad or you can’t really hear what people are saying or it’s muffled, people have absolutely no attention span from an audio perspective either. So we’re gonna I’ll talk about attention spans later. But yeah, we want audio to be as crisp as possible. And you know you can invest in that sort of equipment, which we’ll chat about later. But as a general rule, if you can get your audio right,

That actually brings you like sixty or seventy percent of the way there. The video in itself doesn’t have to be amazing. so yeah, audio is a big one that people tend to to think of at the very last moment and then most of your videos, even though you’ve scripted and came up with all this good stuff to say, and you have all these different shots, but your audio’s kind of meh, it doesn’t really work out too well. So audio is a big one.

Sinéad Walsh (05:50)
Yeah, great point, absolutely. And it is, it’s it’s probably the most frustrating part when you can’t hear what people are saying. So yeah, absolutely excellent point. And then sorry, go on.

Andy (05:59)
Yeah,

I was gonna say like even if the camera fell over and you couldn’t see the person, you could still hear them. And you could still hear the message. So you could potentially put something else on screen. If

Sinéad Walsh (06:12)
Yeah.

Andy (06:12)
you know, but if you can’t hear them then you’re looking at you’re you’re looking at a video and there’s no so there’s no message coming

Sinéad Walsh (06:17)
Absolutely, absolutely.

Andy (06:19)
through. So

Sinéad Walsh (06:20)
And it’s it’s a nightmare trying to tidy up sound and post as well. It’s you know, it’s so important to kinda have the the correct atmosphere and pre work I suppose put in as opposed to trying to deal with issues in posts. So yeah, absolutely.

what do you think is the biggest mistake businesses are making with video?

Paulina Jastrzebski (06:35)
That they don’t make videos

Denis Jastrzebski (06:37)
Mm.

Sinéad Walsh (06:38)
Ayy

Paulina Jastrzebski (06:41)
yeah, people get so perfectionistic about it. They’re like it has to be polished, it has to be ideal or else it’s not going up and then and ends up never going up and then it’s just the the images, you know, which have their own place, but the biggest video issue is that there is no videos. So it’s just yeah, not to be so hard on yourself that your performance has to be Hollywood, you know. We’re not Steven Spielberg, we’re

Sinéad Walsh (07:02)
Yeah, totally. Yeah.

Paulina Jastrzebski (07:05)
Actually as a matter of fact, the less Steven Spielberg you are, the more people will like you because you’re real, you look real. So just the whole perfectionism issue is people are way too hard on themselves.

Sinéad Walsh (07:16)
Yeah,

I completely agree with you. Completely agree with you. And like even from a skills point of view, if you’re a business owner and you have very limited video skills, that in itself will put people off for sure. But exactly what you said at Steven Spielberg, I always say that in the classes as well. I’m like,

Paulina Jastrzebski (07:31)
okay.

Sinéad Walsh (07:32)
We don’t need to be Steven Spielberg, even though we’d love to be. no.

Absolutely excellent point for sure. And it just kind of brings me on to the, I suppose, the next question I have for you. So obviously, when we’re talking about video, a lot of the time we’re talking about the social media aspect of it, right? We’ve got TikTok, Instagram, Facebook, all that kind of stuff LinkedIn. And then we’ve got long form video as well in the in the form of YouTube, Vimeo, websites, Andy, as you were saying as well, we’ve seen like such a a prominence of business profile videos and that kind of thing.

But I think we can all agree that when it comes to the likes of search, for example, I think that’s putting a different emphasis on video now, right? So AI and algorithms mean that they can pick up what is being said in the video. So when you’re Googling a question, for example, you are as likely to get a clip, a YouTube clip as a result, a search result than you are, you know, a text result. So what do you guys think

has changed the most from your perspective in video and like has short form video itself changed what audiences expect, do you think?

Denis Jastrzebski (08:34)
so yeah, the video definitely has changed over the years. the short form content, like the reels that we’re seeing everywhere, it’s it’s what everyone’s interested in, it’s what all the social media apps have pretty much pivoted to at this stage. And it works really well. Like you can produce probably ten videos from a relatively short or small amount of footage, and people really don’t want to spend a lot of time looking or or listening to something.

for for longer than 20 or 30 seconds at most. So that’s that’s been the thing. And that’s where I kind of bring in attention spans because of that, but also as a kind of effective attention spans getting lower through all the other media that we have around us. People are more interested and are really only interested in short form pieces of content most of the time. Now there’s still plenty of people that that like long form and that’s where you can get kind of into more in-depth stuff. But but I suppose the

The length of videos and what everyone kind of accepts as the standard has changed quite a lot. And it can be influenced by lots of things, like we said, maybe attention spans. A really good example is YouTube. So YouTube we know is a traditionally long-form platform. So if you watch a video, it might be, you know, between 10 to 15, 20 minutes long, and and it varies, of course. But most people, when they when YouTube first started and the way it ran for for most of the years, you could probably get most of the content.

even

in a slightly more in-depth on a slightly more in depth level, up to about s six or seven minutes. And that would you could cover our topic pretty well. But you might have noticed over the last couple of years, over the last five years especially, those videos have gotten over ten minutes or fifteen minutes long. And the the influence for that is all the YouTube channels that are running now have become businesses in a way. And they can add more ads in between all the different segments of their video if it’s longer than ten minutes or

YouTube monetizes videos differently if they’re over 10 minutes or over 12 minutes. you can add another sponsor into that video. So just because of the marketing and kind of the business influence of YouTube becoming a slightly more commercialized, YouTube videos are longer now. So you can see just culturally, now everyone is doing that. on YouTube, all the YouTubers have videos that are usually at least 10 minutes long because then they can add an extra ad segment, which means more revenue for them. So it can influence.

a lot of different things, but I suppose I I always like to use that example. but these days short form content, YouTube has also brought in their own version of Reels. So you can see if everyone is is focusing on reels and short form content, then there must be something there that’s that’s interesting that people are are after. Yeah.

Sinéad Walsh (11:04)
Yeah, absolutely.

Paulina Jastrzebski (11:04)
To bounce

if I could bounce off of Denis, so like with Instagram and TikTok, it’s still on the on the general younger audience. It’s changing a little bit, you know, the demographic is shape shifting, but primarily it’s younger audience. And so it’s largely about the first few seconds a hook. So like that in in practice it could mean like that they instantly ask you a question and like a noise over like a like a like a sharp noise and like a question. So instantly you’re you’re like

you’re getting caught by a thought and then an another way is that they could be doing something they’re tying their shoelace while talking to you and your mind is focused on two things so you’re just staying there. So short things but like hooking you because of the younger audience. And then Facebook’s a little bit different. It’s still a bit more mature audience and maybe families, you know mothers, grandparents, some somewhere on social media. And for them it’s usually more about community.

So they don’t mind the extra few minutes, but as long as they get to see a person that is a familiar face or is a real face, a real genuine, sincere person chatting, having that, you know, they don’t need that speed. Preferably actually they want that normal conversation that just spoke, you know, human to human connection. They still like that. so yeah, a lot more of a community kind of thing with Facebook’s. Yeah. So that would be the that’s how the those kind of platforms have kind of developed over time. Yeah.

Sinéad Walsh (12:26)
Okay,

okay. And can I excuse me, can I ask you, Paulina, why do you think people are so we mentioned kind of younger demographics there and that kind of thing. Why do you think people are increasingly kind of using the likes of TikTok, YouTube and Instagram for search these days? What do you think it’s just because of popularity of the platform or or what do you think?

Paulina Jastrzebski (12:47)
think

similar

to what Denis, it’s both the attention span and the information is given to you pretty instantly. People like having got the either capacity or time or just life has gotten in such a way they were so busy that they just want the information really quickly. And also there is something to be said for that the way the information is conveyed is very it’s easy to get that information. Like the the people who make those videos who make those explanations and

whatever that they’re showing, they’re they’re

Sinéad Walsh (13:15)
Yeah.

Paulina Jastrzebski (13:15)
very capturing, more than looking at a hours tutorial step by step or a big long article with no pictures. So visual and easy, yeah.

Sinéad Walsh (13:23)
Yeah. Yeah.

Yeah. Makes sense. Makes a lot of sense. Andy, one of the things I’ve been dying to ask you, and and the guys touched on it there, was you know, this kind of idea of authenticity, right? And I think there’s a notion that authenticity is often kind of counterbalancing with a high production quality video. As I’m scrolling, if I come across a high a high quality video,

I’m automatically assuming it’s an ad in a lot of ways, right? So

Andy (13:52)
Yeah.

Sinéad Walsh (13:52)
how are you balancing, if it’s not too too much of a weird question, but how are you balancing that kind of authenticity with obviously these beautiful high-end videos that you are putting out? What is your goal when you’re sitting down with a business owner for a business profile video or whatever it may be and and trying to maintain that level of authenticity?

Andy (14:13)
think the the mistake that a lot of people make actually when they’re when they’re trying to figure out what they want to say or when they’re in pre production is don’t give them the questions. If you give them the questions, they rehearse the answer. And then when

Sinéad Walsh (14:25)
Yes.

Andy (14:25)
you’re talking to when you’re when the camera’s rolling, you can see in their brain they’re they’ve rehearsed their lines and unless they’re a good actor or

Sinéad Walsh (14:33)
Yeah.

Andy (14:33)
they’re they’re used to performing

in front of a camera or on stage, you can see they are just they’re just talking to the camera and they’re just reeling off the story and there’s no authenticity. You know, you kinda need them to think about the answer and they could they if they look away or they you know they look up, you can actually see that they’re thinking. And you can that can be in the video. You don’t have to cut that out.

Sinéad Walsh (14:53)
Yeah.

Andy (14:53)
So I think that’s the that’s the first thing is don’t give them the questions. you can give them the topics.

Sinéad Walsh (14:57)
Yeah.

Andy (15:00)
But you we’re gonna we’re gonna talk about this, we’re gonna talk about that. But don’t that’s what we’ve learned. unless they are really good on cam now. For me, I I actually prefer to like if like we were doing the profile videos for content plan.

Sinéad Walsh (15:14)
Yes.

Andy (15:14)
I knew what I wanted to say because I had it written down, but I’ve I’ve done a few acting workshops so I could make it seem like I was thinking about what I was trying to say rather than

But most people can’t. So yeah, that’s

the the main thing is the main thing is don’t give them the The main thing is don’t give them the questions.

Sinéad Walsh (15:26)
Yeah, yeah. Yeah exact

Paulina Jastrzebski (15:27)
You’re doing that right now, Andy.

Denis Jastrzebski (15:31)
Never know if Andy’s rehearsed or not. Is is did he plan this conversation

Sinéad Walsh (15:33)
Yeah, exactly.

Denis Jastrzebski (15:35)
with me here?

Sinéad Walsh (15:36)
Brilliant. Brilliant. I also didn’t know

Andy (15:36)
yeah, don’t give the questions. But

Sinéad Walsh (15:39)
you had that feather to your your cap, Andy, bit active behind

Andy (15:42)
Yeah, I th

Sinéad Walsh (15:42)
you.

Andy (15:43)
yeah I’ve been in Fair City. Only as a only as an extra. Only as an extra. But I did a

Sinéad Walsh (15:46)
Hey

Andy (15:48)
few I actually I did a I did a improv night out actually in s some pub in town years years ago. sort of

Sinéad Walsh (15:52)
Brilliant. Yeah.

Andy (15:55)
quite enjoyable actually, but

Paulina Jastrzebski (15:56)
Is there footage of that? On YouTube?

Andy (15:58)
No.

Hope no no no

Denis Jastrzebski (15:59)
Shame. We would have linked it in the show notes. That would have

Sinéad Walsh (16:02)
Yay.

Denis Jastrzebski (16:02)
been that would have been great.

Sinéad Walsh (16:04)
Absolutely. Absolutely.

Andy (16:06)
But Jed

the other thing is you’re trying to relax them. I suppose when people for like a business profile video or something like that, they need to they need to know it’s not live. You know, this is it is going to be recorded and if you make a mistake we can stop, we can do it again. So I always say to them, it’s not, it’s not the late late show, it’s not Parkinson. It’s you’re you’re not being actually the the worst thing is to call it an interview. Everyone thinks about an interview, it’s live. I if I say the wrong thing, everyone’s gonna hear me and

Goosed whereas it’s it you’re actually just it’s just a chat, an informal chat about your business.

Sinéad Walsh (16:35)
Yeah.

Brilliance, brilliance. Yeah, no, it makes all sense in the world for sure. It’s not it’s not the late, late, thank God, you know. So Okay. Yeah, yeah, I wouldn’t I wouldn’t argue with a syllable

Andy (16:43)
Production value is higher than a late late.

Sinéad Walsh (16:47)
of that sentence now, to be honest. amazing. Okay, so yeah, we’ve kind of touched on that.

Authenticity piece and some of the common mistakes that businesses are making when it comes to video. So, what I’d really love to get stuck into is what actually makes a good business video, right? Now, what I think is really interesting is that the three of here will have quite a different take on that, I think, right? Because different videos, different purposes, etc. However, I do

wonder is there a formula or a structure or anything of the sort that maybe businesses can hook on to and really use that as a platform for whether it’s short form, long form or somewhere in between, make a good video. So I’m gonna throw this to Andy first, because you’re Mr. Video, and then I’ll bring you guys in, Denis and Paulina, okay? Because yeah, I just think we’ve got

Three possibly very different brains when it comes to this. So very interesting to hear what you’re all saying. So Andy, in your opinion, what makes a good business video?

Andy (17:47)
good production. I suppose every like ten years ago it was a lot more difficult to make a video for for a business to go out and make a video. But now because you know people can do it with we can’t see that phone.

Sinéad Walsh (18:00)
Yeah.

Andy (18:00)
so it’s a lot easier to make a video. got like obviously you’ve got like things like Cap Cut and AI tools and stuff like that. So but

Just because you can make a video doesn’t mean it’s a good video. So like you’ve got you’ve got all the equipment, okay, let’s go out and make a video, but you actually need to have good production. so

first thing is a clear message what what you know what is the message that you want you want to tell. because you can have the best cameras and the best lights but like if you don’t have something interesting to say then people aren’t going to aren’t going to listen to it.

So it’s not it’s not about making something look expensive, it’s actually just making something people actually want to watch.

Sinéad Walsh (18:31)
Yeah, yeah, makes all the sense in the world. Excellent, excellent. Okay. Paulina, to you. What do you think makes a good video?

Paulina Jastrzebski (18:37)
Yeah. I was

actually thinking of what Andy is saying, it’s what he said earlier about them knowing your topic. and I think with social media it can mean that you have to experiment with what a good topic for your audience is. Because you might know not know off the bat what the people that you’re like like what the your your viewers what they’re interested in. You might have a business that has lots of different

interesting points about them and you might still be trying to sell something specific. So for example, I take care of a restaurant, the like the Merrion Inn and McCormacks too. But they and they have lots of great things about it. They’ve got the dishes, they’ve got, you know, the location, but the people love seeing the chef for whatever reason. Right? So

Sinéad Walsh (19:20)
Yes, you were tired of me. Yeah.

Paulina Jastrzebski (19:22)
yeah, for whatever reason. So like the message is still still the the come for the food, but

We’re we’re using using the topic of of using the the chef as something to attract people. So they’re like they’re they’re interesting point that brings them over. and then for example the the Merron Inn, they have a big thing for gluten free, which is one of their sales points. Their their their USP is it’s a really big one for them. So figuring out your subject, yeah, and then figuring out which of those subjects gets the most traction from the for the businesses, and then yeah, sit on that.

Sinéad Walsh (19:58)
Yeah. I love that. Yeah, absolutely. Kind of ties into exactly what Andy was saying. Like you said, a very clear message. So yeah, no, absolutely.

Paulina Jastrzebski (20:06)
Yeah, yeah, exactly.

Sinéad Walsh (20:07)
And Denis, my friend, what do you think makes a good video for business?

Denis Jastrzebski (20:11)
Yeah, so I think generally w if you were to sit down for the very first time a business owner trying to to come up with a video idea or how to approach it, you probably have no idea where to start because there’s so many kind of ways to to go about it. How long should the video be and all that stuff. But generally, I think the good a good structure structure for a video has has kind of four components. So it’s usually the hook, which which Paulina mentioned. So something that draws you in when you see the first, let’s say one or two seconds of the video.

Like we said with attention spans these days, you only have a short, short amount of time to grab somebody’s attention. So grab their attention with something that’ll encourage them to keep watching. Okay. Then you’re providing some sort of value. So maybe it’s information, maybe you’re talking about the you know your business in this particular case, if it’s it’s focused on the business. There’s a lot of educational content on social media, so that’s what where people are after that. So you have to offer some sort of value or the answer to the question, perhaps.

a lot of people kind of change up this format to try to get people to stay and watch the video longer to add the the answer to the question at the very end. But generally you want to provide some sort of value and some sort of value pretty quickly. then you have to have some sort of kind of proof or or I suppose, you know, why should I listen to you in around this information? So if I’m an influencer, it’s probably because.

my audience likes me as an influencer and they they’re kind of tied to my personality. So that’s an instant one. Anything that that influencer says, people are probably going love if they’re part of the audience. if you’re talking about something that’s a technical topic or to do with your your business or your industry, you obviously you can mention then, you know, you’ve been so in in business for so many years. This is the experience you have. So you’re giving people a reason to actually listen to you. And then you end that video with with the action. So the next thing you want a person to do after they

finish that video. And depending on your kind of marketing goals and like Andy said, the purpose of the video, you have to know

Sinéad Walsh (22:04)
Yeah.

Denis Jastrzebski (22:05)
what the purpose is to actually figure out where you want the person to go after the video. So maybe it’s to watch another video, maybe it’s to actually fill out a contact form, maybe it’s to comment something in the comment section. You might have different goals, maybe you would increase your following on social media, maybe you just want that video to get as much engagement as possible.

Or maybe it’s at like the final stage of a a sales funnel or sales process where you want them to actually finally take the action of reaching out to you or giving you a call. So like that general structure, if you base any video around that, if you look at a reel, you should be able to identify those four components. So that

Sinéad Walsh (22:39)
Okay.

Denis Jastrzebski (22:39)
whole structure is is really, really key to make a good video,

Sinéad Walsh (22:41)
Beautiful.

Denis Jastrzebski (22:42)
regardless of how long it is, regardless of what format, what platform it’s on, it needs to have those four components to kind of be complete in it so it doesn’t feel like it’s missing something. Yeah.

Sinéad Walsh (22:51)
Yes.

Beautiful. Yeah, well put. I think that formula is very, very important as well, you know, and not to make everything formulaic and cookie cutter, but I do think it’s important that you have some kind of grip or framework to to jump off from, you know. definitely especially like we said, as business owners, small to medium enterprise owners are very skilled at many different things.

you know, perhaps video isn’t the forefront of their wheelhouse. So yeah, I do think that is exceptionally helpful. And one point I think that has occurred to me when I’ve been engaging with clients and businesses over the last couple of years is that, you know

they it’s it’s almost the same as like when they just want to go on TikTok because that’s what everyone’s doing. They want to make a video because that’s what everyone’s doing. But again, as you guys all kind of touched off, it really is that thing of like, well what’s happening in the business that we can talk about? You know, what is it’s not just the message, it’s not just what do you want to sell, but it’s like what is happening. And I think Paulina, you made a great point, you know, like we want to sell food as an example, but there’s seven ways to skin a cat in that regard, is it?

Focusing on the people in the business and the chef, is it focusing on customer stories? Is it focusing on the USP, the dietary you know, requirements that they’re meeting and all that kind of stuff? So yeah, brilliant points, guys, and and I really thank you for that. Yeah, because we got I feel like we got a good 360 view there. So now just to throw the cat among the pigeons, Paulina Have you not?

Paulina Jastrzebski (24:20)
I’ve never heard that one.

Denis Jastrzebski (24:22)
Mm-hmm.

Andy (24:22)
Navigas?

Sinéad Walsh (24:23)
That’s a common saying.

Andy (24:25)
There’s even a song. There’s even a song

Paulina Jastrzebski (24:25)
I’m gonna steal the stuff you say. You come

out with some stuff.

Andy (24:27)
by Bros.

Sinéad Walsh (24:28)
There’s a song Andy back me up here

Paulina Jastrzebski (24:29)
Pigeons.

Andy (24:31)
The Bross but

Denis Jastrzebski (24:31)
Ha ha

Andy (24:32)
did Bros not do a song cat amongst the pigeons?

Sinéad Walsh (24:34)
Yeah

Andy (24:36)
Do you know who

Denis Jastrzebski (24:36)
We’ll have to do

Andy (24:36)
broths are, Paulina?

Denis Jastrzebski (24:36)
a poll. Who who’s

heard of the song? Who’s heard of the song in the audience?

Sinéad Walsh (24:40)
Give us a few bars there, someone, go on.

Andy (24:41)
Ha ha ha.

Sinéad Walsh (24:42)
Do you think, right, that a business needs a whole pile of sexy equipment to make a good video?

Paulina Jastrzebski (24:51)
Short answer

Andy (24:51)
No, they need to hire us.

Paulina Jastrzebski (24:52)
Yeah.

Sinéad Walsh (24:52)
Yeah.

Paulina Jastrzebski (24:53)
Yeah. Sh short answer no, but also with my hats off to Andy. You

Sinéad Walsh (24:58)
Yeah, yeah.

Paulina Jastrzebski (24:59)
know, because there’s different videos for different things. And I’m sure I’ll let Andy get onto that. But but we’re talking about a business, a little business who is trying to be say personable more than, you know, their social media stuff that is just more like the regular content they’re trying to put out.

depending on the business too, sure. But overall most businesses want to be personable. And no, the answer is you don’t actually need it. you could still use a phone as long as it’s not from like before two thousand and twelve. You know, you want it to have it at least some capacity for decent decent quality. And then it’s not about the like it’s about the lighting and now how Denis said the audio. But you can you can figure those things out. You know, for the for the usual kind of content on

you see most businesses do the small videos. You don’t need that. You just need to think about what you could use that’s, you know, within your reach. but yeah, that’s just like that kind of video. But one tool that I found really good is like Cap Cut, like we said. it’s like a mobile editing app and for Android for for Apple for iOS. It’s got its own desktop version too if you like prefer that. And it’s got a really great tool where you can just drop a bunch of clips into a timeline.

And then use the AI button to basically chop it up for you. And it’s like a yeah, it’s a free or paid one. And I think it’s like 20 euro yeah a month. I have the paid one, but it’s they’re both both are great. but yeah, so you know you don’t you don’t need fancy stuff technically, but and I’ll let Andy do the other side of that.

Sinéad Walsh (26:32)
Yeah.

Andy (26:32)
Yeah,

like obviously having good equipment helps, but people obviously sometimes put too much emphasis on the camera. I mean, you can give somebody a ten grand camera and they can still produce crap video, you know. as Denis was saying, actually the audio is actually more important than having the the best camera. people will forgive slightly imperfect visuals if they can hear it, as in if the camera falls over, you can still hear you know, if you

Sinéad Walsh (26:53)
Yeah. Such a great

Andy (26:55)
do not if

If you’re doing a wedding and the vow they’re doing the vows and the you drop the camera or the camera falls over, if you can still hear the vows, at least you can put something else to that.

Sinéad Walsh (27:03)
Yeah, yeah, yeah, yeah. Yeah. Absolutely, no, for sure. And th yeah, that makes an awful lot. No but

Andy (27:08)
That’s sorry, and especially sorry,

especially for for social media content, you don’t need an expensive camera. Like we’re

Sinéad Walsh (27:15)
Okay.

Andy (27:15)
I we’re doing a series of videos for another client and it’s all it’s for a hotel group and it’s all social media content. but they’re using like they’re kind of go they’re going all out on the production and they don’t need to.

Sinéad Walsh (27:27)
Yeah.

Andy (27:28)
And it’s like it’s a really big production. I said this is actually this is a content creator’s job.

Sinéad Walsh (27:33)
Yeah.

Andy (27:33)
Just y you

could e you could shoot it all with your phone and edit you know, instead of having lights, cameras, acting it the production the production was way too high for for what for what they were getting.

Sinéad Walsh (27:43)
And

where does that leave you then? What do you how do you handle that then if you’re the one with the job? Like do you like get your phone out? I don’t know. What do you what do you

Paulina Jastrzebski (27:50)
Mm-hmm.

Sinéad Walsh (27:50)
do?

Andy (27:50)
Yeah, like so I I’m just doing the editing on it.

Sinéad Walsh (27:53)
Okay, okay.

Andy (27:54)
so I was he got a cameraman in to do it. The client got a cameraman in to do it, and I said you’d be actually better off getting a content creator with their phone to to shoot

Sinéad Walsh (28:03)
Yeah.

Andy (28:03)
this rather than paying you know, a cameraman. It was five different shoots. and

Sinéad Walsh (28:08)
Mm, mm.

Andy (28:09)
it was like paying the cameraman for each shoot and to travel back and forth and bring all its equipment. So you’re obviously the cameraman’s charging

A higher fee than I think a content creator would have.

Sinéad Walsh (28:18)
Yeah, for sure.

Paulina Jastrzebski (28:19)
See, I wanted to say that, but I wanted Andy to say it because if I I didn’t yeah. It’d be safer if he said it. I don’t yeah.

Andy (28:24)
I’m a doing myself I have a job here, but

Sinéad Walsh (28:26)
Yeah.

Denis Jastrzebski (28:27)
Ha

ha.

Sinéad Walsh (28:28)
sense. We I just from a personal perspective, I used to be a screenwriter for a comedy group in Ireland that was like social media content and they invested quite heavily in this big sexy camera about two years ago and up to that point they had been shooting the majority of stuff either on the

you know, one of those like content creator cameras, the the one that’s on the kind of pole thing with the ball on top, or on a phone. So they invested in this camera, a few grand, and after a couple of months we were looking at the social media numbers and the engagement on the really high-end stuff had dropped quite significantly compared to the other stuff, even though arguably the sketches were bit you know, better, they they were funnier, they you know, all that kind of stuff. But

where we got to was it people did think when they got to, you know, the that particular TikTok or that particular reel that it was an ad. And just kind of in that split second, we were talking about the hook earlier, right? In that split second made the decision that they didn’t want to be advertised in this moment in time and and scroll past. So we reverted back to the previous way of of doing things, much and all as the camera was lovely. yeah, and that engagement kind of started creeping back up again, which was really interesting. So

Yeah, yeah, so I suppose different different tools for the job. Now no.

Andy (29:43)
Yeah, I I think think sorry, I think what Niall

was always what Niall was always saying was like if it looks if it looks like an ad, it won’t work on social media. ‘Cause people will see that’s an ad and then they they they they they click past. So I don’t know how

Sinéad Walsh (29:56)
Yeah, for sure.

Andy (29:56)
ads actually work on social media ’cause no no one watches them. So

Paulina Jastrzebski (30:00)
Almost actually

cheekily enough where I’ve noticed a trend that people started trying to make like organic looking on the phone videos as ads. Cheeky, cheeky brats.

Sinéad Walsh (30:11)
Yes. Yes. Yeah.

Andy (30:12)
Yeah.

Denis Jastrzebski (30:14)
Yeah.

Sinéad Walsh (30:16)
But that’s even the way TikTok shop has moved now. What that means is I can list products on my TikTok profile. I’ll be like, hey, this is a great face cream, you know, look my skin, it’s blah bla blah. You know, like very classic influencer advertising, but now they’re actually shoppable ads and I make a commission off every product I sell. So yeah, it’s it’s an interesting

Interesting moment in time, shall we say. Now,

Paulina Jastrzebski (30:39)
Yes.

Sinéad Walsh (30:40)
Denis.

You’re

my AI guy, right? So I want to shift the conversation to AI and video, okay? I think we’re in a weird position, and obviously I’m gonna hand you the the reins on this, but I think we are in a weird position with AI and video, and I think you know, AI editing is one thing, but AI generation is a different thing. Anyway, just to kick off this kind of section, I would like to ask.

In your opinion, what kind of impact can AI have on video and does it genuinely make video creation easier, do you think?

Denis Jastrzebski (31:11)
Yeah, so AI is is so broad now because we have so many use cases for it. So I would say like from a video perspective, you’ve probably at one point or another, or could have been dozens of times, and you haven’t necessarily noticed, you’ve probably watched reels on Instagram or TikTok by an AI influencer. So an influencer that doesn’t exist. It’s an AI avatar. Usually they’re kind of in these formats where you have those green screen videos on TikTok where there’s an article or there’s some information.

And you’ve got the person kind of cut out in the bottom right talking about the this topic. And a lot of the time, people have created AI avatars, sort a kind of AI influencers. These people don’t exist. They’re a mix of a kind of an AI voice generator, a voice cloning tool, and also an an avatar tool, so you can kind of get that AI to pretty much do the voiceover of whatever video you’re doing. And those have actually had massive success. Sorry, dropped a pen there. those have had massive success.

and they’ve made them a ton of money because of the things like TikTok shop that you mentioned, Sinead, and all the different sponsorships. And people are generally finding it more difficult to to differentiate AI video from real videos. Now, to me and to a lot of people, it’s still very, very clear what an what what video has an AI influencer in it. But the fact that it has worked to such an extent means that it AI is getting to a stage where it is better and better at at replicating, you know, what what a traditional influencer might do.

But at the end of the day, we’re talking about authenticity. So it’s something that people are are definitely kind of moving away from. So from that perspective, it’s it’s not something I would recommend using AI for to try to kind of create a copy of your persona as a business owner or as a founder of a business and try to, you know, save time by just getting an AI avatar to talk in your videos instead of you. That’s really not going to work very well.

Sinéad Walsh (32:53)
Yeah. Yeah.

Denis Jastrzebski (32:55)
so I’d never recommend that. But AI has a great use in

The planning of video content and kind of the whole process. A really good example is the podcast that we have here. So we use a customized AI agent that we’ve built for planning episodes. So we have our different TOS that we put together. It helps us put a structure on it. So we use AI for that part. Then we actually record the episode. That’s all fine. We’re all real. There’s no AI avatars here at the moment. So we’re not using AI for that. There we go. Move it in front of your face, make sure we’re

Sinéad Walsh (33:23)
Yeah.

Denis Jastrzebski (33:24)
not on green screens.

so we take take that video and then in post-production we have our editing tool. We can use that tool to cut up our video similar to CapCut. it’ll take out all the pauses and different things from the podcast if we want to. We can kind of decide how much of those we want to keep in to keep it nice and natural. then from there it’ll also be able to identify interesting clips, same as Cap Cut again. So we now have 15 to 20 reels from a podcast episode that we can publish on our different channels.

They’re all going to kind of cover a broad range of topics. through that, then we can take the transcript from the notes, and I create a a show notes page for each podcast episode, as you know, which is really hopefully useful. and we have all the resources for each episode, everything we talk about. So even though that’s kind of summarized using AI and then it’s edited by myself, and we add a bunch of stuff to it, that makes you know the whole podcast more useful because now you have if somebody prefers reading.

Or has a bit of time to look over the resources after the podcast episode, they have it in text format. They don’t have to necessarily try to find the the video segment in a one-hour podcast. So you can use AI for a few different things during the whole process. Obviously, the main part of it is there’s somebody reviewing every stage of that process. So in the in the editing, in the post-production, in the show notes, there’s a human involved in in looking after all that stuff. But it can save a tremendous amount of time.

in producing an episode like this, which would involve quite a lot of work to get it all recorded, to get everything edited and to create all the content. and

Sinéad Walsh (34:51)
Yeah.

Denis Jastrzebski (34:52)
there there’s probably a a bunch of other things that we haven’t done yet with the the episode. So we could probably customize it to create a newsletter. We could do some more longer form blog posts on the topics we’re talking about. but really

Sinéad Walsh (35:02)
Yeah.

Denis Jastrzebski (35:03)
the the the possibilities are endless at the end of the day.

Sinéad Walsh (35:04)
Yeah.

Denis Jastrzebski (35:05)
Yeah.

Sinéad Walsh (35:05)
Incredible. Incredible. Excellent point. And Paulina, to kick it to you, again you mentioned say the likes of Capcut and and that kind of thing. So, you know, how do you think AI is influencing video and do you think it’s a positive thing?

Paulina Jastrzebski (35:19)
They they integrate a lot of handy AI tools. Like one that I really like, a Cap Cut is the auto transcription. Instead of you having to type out in the bottom what each person has said, it just does it for you, which is great, which is really handy. which tools, yeah. but kind of like what Denis said, in the end people still want people you know, for social media, for for accounts. so there is this term that is commonly known. Maybe the listeners have a

heard of it or they have AI slop AI slop, which

Sinéad Walsh (35:48)
Yes. Yes.

Paulina Jastrzebski (35:50)
is basically people have gotten oversaturated with AI video people talking and that kind of thing, and they don’t get that human connection anymore. So they’re they’re they’re not feeling great about that because they know it could be mass-produced and they don’t want to be mass-produced too. So yeah, so like the Merrion Inn McCormack’s for example

They love the personable things, the the dogs, you know, or or the staff, you know. So yeah, too much AI content out there overall. So the voiceovers and that, they don’t really they don’t really feel that great for most people at this at this point, but they’re

Sinéad Walsh (36:25)
Yeah.

Paulina Jastrzebski (36:26)
great tools like Cap Cut that can help you with your actual face.

Sinéad Walsh (36:30)
Yeah.

Wow, okay. Great. Good to know. And then Andy, if if if you can, could you give us an insight? Like is there a lot of AI use at you know in video at your level? Like or how do you use this? Or if you know, also if you want to pass on this question, that’s okay too, you know.

Andy (36:48)
Yeah,

no, it’s it’s it’s it’s just another tool. You know, it’s not I mean

Sinéad Walsh (36:51)
Mm. Yeah.

Andy (36:53)
y yeah, well you ca you can, but you shouldn’t use AI to to create your video. you know that some videos I don’t know if they pop up on your feed, they pop up on mine. They’re like Army calisthenics or something.

Paulina Jastrzebski (37:03)
Yeah.

Andy (37:04)
But

Sinéad Walsh (37:04)
Yeah.

Andy (37:04)
I don’t know what it I don’t know why it’s popping up on my feed. But it’s like but they’re or it’s or

Denis Jastrzebski (37:07)
They’re personalized to each person, Andy, just so you know.

Sinéad Walsh (37:10)
Yeah.

Paulina Jastrzebski (37:10)
Yeah.

Andy (37:13)
it’s you what it’s chair

chair Tai Chi? There’s another one that pops up Exactly. In thirty days you’ll be a new person. Yeah. But it

Denis Jastrzebski (37:17)
I’ll do a bit bit of cherry yoga now in the afternoon. I don’t know.

Paulina Jastrzebski (37:15)
If you start today in thirty

Sinéad Walsh (37:17)
Yeah.

Andy (37:21)
they’re totally there’s totally AI and I find them really annoying. They’re so unauthentic. It’s and it’s

Sinéad Walsh (37:28)
Yeah.

Paulina Jastrzebski (37:29)
Yeah.

Andy (37:30)
the voiceover that vo that AI voiceover is really

Paulina Jastrzebski (37:32)
Yeah.

Andy (37:33)
thirty it’s not the same voiceover it’s on so many videos on on social

Paulina Jastrzebski (37:36)
Horrendous.

Andy (37:37)
media. But like

Denis Jastrzebski (37:37)
Painful. Yeah.

Sinéad Walsh (37:37)
Yeah.

Andy (37:38)
yeah, it’s so yeah, you shouldn’t be using it to make your the entire video

But like things like transcribing transcribing interviews like that, it’s very handy in for for organizing footage. Kind of the the the remedial tasks that make

Sinéad Walsh (37:49)
Mm. Yeah.

Andy (37:52)
that kind of take takes up two or three hours to do, that can be done really quickly, and then you get into the actual storytelling and what’s good and what people want to watch. but even in terms of planning, you know, if you have a good idea for a video, you can use like like a chat GBT.

Sinéad Walsh (38:06)
Yeah.

Andy (38:06)
Kind of flesh that out.

Sinéad Walsh (38:07)
Yeah. Yeah. Brilliant.

Andy (38:08)
But yeah, just don’t

be making the full video.

Sinéad Walsh (38:10)
Yeah. W go go

Paulina Jastrzebski (38:12)
just to add

Sinéad Walsh (38:13)
ahead, Paulina. Yeah, yeah.

Paulina Jastrzebski (38:14)
just a small short thought. I think if your business is to do with anything that will probably relate to younger people, the younger people the the younger they’re going to be exposed to AI the more and more and more. They’re gonna they’re gonna pick up on it so fast, they’re gonna know exactly when you’re using AI.

Sinéad Walsh (38:28)
Yeah. That’s how I

Paulina Jastrzebski (38:30)
Even when like the you know, any older audience will start losing it that they’re that that’s real.

But the younger audience is A going to pick up on it and B be more sick of it. So that’s

Sinéad Walsh (38:41)
Yeah.

Paulina Jastrzebski (38:41)
yeah.

Sinéad Walsh (38:41)
Yeah, you’re totally right. And I think that that actually brings me very nicely on to my next question that I was I was going to well, I say question I kind of want to put again the cat among the pigeons, right? I I would like a like a short debate, maybe, but you know, should AI be creating video, right? Now obviously I think we can all agree we don’t want like nose to tail AI video or slot.

as

as you’ve termed this, Pellina, which is is a very common term, right? To describe like the fruit characters in love and all that kind of stuff, right? All that weird Yeah, yeah, yeah, yeah.

Paulina Jastrzebski (39:14)
Yes. That’s yeah, specifically, yeah, yes.

Sinéad Walsh (39:17)
My friend sent me that on TikTok a couple of weeks ago and I was like, please never send me this again. This is nightmare fuel. But

Paulina Jastrzebski (39:24)
Yeah. Yeah.

Sinéad Walsh (39:26)
is there a context or a reason

that you think would justify a a business, you know, filling in the blanks maybe with, you know, if we want a shot, we don’t have this specific shot. Is there a way we can generate it with AI? Now, Andy, I can literally see you twitching there. So I’m gonna give that to you last, right? I I would like you to but

Denis, do you think there is a justifiable way that businesses can use AI to generate video, or a way that is not going to harm trust between them and their customers?

Denis Jastrzebski (39:58)
I think from from a trust perspective, if you were to look at that solely from from a trust perspective, it will harm it. no there’s no way you you can look at it where it won’t because you’re a real person and you’re real business and there’s real people working in your company. So unless you’re advertising yourself as an AI company, as in, you know, I don’t actually run the company, I just have a bunch of AIs that run the company. I’m not a director, you know, unless you’re advertising yourself as solely an AI.

company which doesn’t exist yet and shouldn’t at the moment anyway, unless you’re doing that, it’s gonna harm trust. Because if you’re putting in any sort of videos of you or your the the environment that you’re working in, the area that you you work around, whatever it is, and that’s not real, I mean there’s no way of going around that. even if people can’t necessarily pick up on it, because AI is gonna be at a point where we can’t pick up on AI generated video. There are some videos you can’t differentiate anymore.

Sinéad Walsh (40:49)
Yeah.

Denis Jastrzebski (40:50)
but with with different regulations that have come into the EU, that are coming into other countries in Asia, some in in US states, there’s going to be watermarks on video and and AI generated content over all social media platforms. It has to be watermarked by whatever company is providing the the AI service to you. So if you’re creating videos using, you know, w one of the AI platforms, they have to legally put a watermark in.

So that social media platforms can know that this video has an AI component to it. And as soon as that’s there, that’s gonna you know impede on trust because then you don’t know what part of it is real, even if it’ll be able to narrow down the the five frames of this video right here are AI generated. Still, you’re you’re pretty much faking something that’s that could be real. so it’s gonna have a big impact on trust, I think, regardless of what you what you do. Now, when it comes to editing.

We’re not at a point at a point where any AI can edit a video particularly well. But it is going that way. There’s some features of editing that usually take quite a lot of time that some people have built platforms around that AI can help us with. So for example, like motion graphics and videos. So it can now, a lot of AI agents can create motion graphics to support visually whatever you’re talking about. So that can be something that isn’t accessible to somebody that is making videos, whether it’s short form or long form.

Because that takes quite a lot of time to get a motion graphic designer, even using templates to edit all that stuff and to time it, is very, very complicated and takes quite a lot of time. So that’s something that I like about AI. So it makes a lot of things that were inaccessible before suddenly accessible. Same with the amount of content we can produce now using AI in our processes, it just makes it easier for us. Whereas maybe in the past we’d have to hire somebody to to to do all the editing or shoot a lot of reels.

Now we can repurpose things a little bit easier. but I don’t think it has a place in actually replacing frames or replacing pictures of people and and scenes. because at the end of the day, you’re really just creating something that doesn’t exist and there’s no reason for it. So

Sinéad Walsh (42:50)
Yeah. Yeah.

Denis Jastrzebski (42:52)
it has a big impact on trust there. Yeah.

Andy (42:54)
the the key is to use AI where it solves a problem, not just to use A AI because you can use A because you can. like there’s obviously some good uses for for AI for AI. So like if

Paulina Jastrzebski (43:05)
Okay.

Andy (43:05)
you’re making a training video or if you’re doing an explainer or something like that and you want to explain something on screen, then it’s a lot it can be a lot quicker to use it.

rather than going out and getting a a graphics designer or something like that. But yeah, just

Sinéad Walsh (43:16)
Yeah, good point.

Andy (43:17)
we don’t w don’t want people using it.

Sinéad Walsh (43:19)
Yeah.

Paulina Jastrzebski (43:20)
Yeah.

Sinéad Walsh (43:21)
No, absolutely. Paulina, jump in there. What what do you do?

Paulina Jastrzebski (43:24)
I’m on the s

I’m on the side of not using it for using the video images but using the the tools like like the cap cut templates can give you really handy, you know, put together ways of just throwing your footage in but to a template that already exists. That’s a tool that’s really handy. But like I ultimately AI is just like a facade of something for now. And

Just even thinking from the basis that, you know, we everything you do from your business is to bring people to you. And AI, right now, people feel very delicately about it, right? designer artists don’t like it. People don’t like it for all the issues that are coming on going on with it, the a EU laws and all that. People are feeling very ity bitsy about it. You don’t want to be bringing tr misstrust and controversy to your business.

When you could just do it for your own behind the scenes tools helping instead of putting it in the forefront and risking people attacking you.

Sinéad Walsh (44:22)
Yeah.

Paulina Jastrzebski (44:23)
S’ so yeah, it’s best to just use it for tools. Maybe in the future there’ll be some way where you can make it organic, but we’re long way away from that for now. it’s just use it in the tools. And there’s so many great tools to make your life much easier, but it’ll be behind the scenes, yeah.

Sinéad Walsh (44:37)
Yeah, yeah, I get you. I gotcha. No, I now I completely agree with you, completely agree. And I do think it comes down to trust ultimately at the end of the day, like you have said. Now, I am conscious that Andy is a very busy man today, so I wanna get this show on the road. Finally, folks, just to well, I think we’ll get this section done and then we’ll let Andy go. And then I wanna issue a challenge to our lovely listeners. So, guys

Tools,

recommendations, what have you worked with that you think could be useful for our listeners? So Andy, I’m gonna kick it to you first. What any tool recommendations that you have for lowly Joe soaps like ourselves?

Andy (45:17)
a good microphone. I think you know as Denis was saying earlier on about the audio, and they’re they’re they’re pretty you can get them for pretty cheap, like a DJI mic two or something like that. so that is the one thing. The other thing would be something like Rev, which is what we use for transcribing videos.

Sinéad Walsh (45:34)
Hey.

Andy (45:35)
so like you you put your video into it and it transcribes it and you can find key sections and stuff like that.

Sinéad Walsh (45:40)
Perfect. That’s great.

Andy (45:41)
Yeah, I think.

Sinéad Walsh (45:43)
That’s great, Andy. Thank you. Fantastic. Paulina?

Paulina Jastrzebski (45:46)
keep yapping about CapCut. It is it’s currently a big one. It’s just out there. But my point is use like a tool that has multiple options within it. And Capcut is a pretty big one right now, covers desktop and that. And they keep adding stuff that will make your editing life easier. So so CapCut and some of the things I really recommend is it is the auto templates and then inside the actual timeline you can ask it to chop it up.

there’s just like a lot of I’d say just go out and play with it a bit because there’s so many different ones that you can mess with. But those two within Capcut are my my my go to’s that I personally go to go to.

Sinéad Walsh (46:21)
Brilliant. Yeah. And you’re using them to great effect as we’ve seen. So yeah, brilliant. Brilliant recommendation. And Denis, what tools have you got in mind for us here?

Denis Jastrzebski (46:29)
So I’d like to mention one called Mosaic. Okay, so once again, not trying to put Andy out of the job, and it’s definitely not as good as Andy. but Mosaic is an agentic AI video editing platform. So it it kind of combines some of the things Paulina said, but it’s it’s probably one of the bigger, bigger players at the moment. So they’re heavily investing in trying to figure out a way of how can we get AI agents that we might have trained that have all this information about us and our business, or maybe the way we like our our videos to be edited.

be able to to put in a a bunch of footage that we’ve planned out and the the agent will cut it up, you know, add different transitions, add B roll, help help with the flow, cut out any audio issues, you know, smoothen everything out. So that’s that’s a really good platform at the moment. None of it is is really that amazing. So if you think that you could just throw in all your footage right now

Andy (47:18)
Yeah.

Denis Jastrzebski (47:18)
and it’ll come up with a perfectly polished video, it it won’t.

So it things are going that way, and from a video editing perspective, Agentic AI platforms will be able to do a lot of the video editing for us, which means just we’ll be able to produce more content and it’ll be at a higher standard, which is, I think, at the end of the day, the really positive effect for it. So I’m going to link that in the description, or sorry, in the show notes. And the main thing about that is very similar to the last episode, if everyone was listening to that around SEO, if you have

an a AI agent of your own, like if you’re using Cloud Cowork or Chat GPT work, you can connect those to Mosaic, which means you can kind of interact with your video edits and your agent within your kind of regular environment that you might use for these things. So kind of similar to the MCP server I mentioned last week in the last episode, but as a whole, Mosaic is a really, really cool platform. So there’s lots of different features you can explore there. So I’ll I’ll mention it in the show notes as well.

Sinéad Walsh (48:15)
Excellent. Thank you so much, Denis. that sounds fantastic. I’d love to check that out. Andy.

Andy (48:19)
The best

tool a business could use is Content Plan

Sinéad Walsh (48:23)
guy. Yeah

Paulina Jastrzebski (48:22)
that. That’s brilliant. I love that so much.

Sinéad Walsh (48:26)
You’re amazing, Andy, you’re amazing. Andy, I’m gonna let you go in peace. I know you gotta I know you gotta wrap up, my friend. You’ve got you’ve got important things to do, so Yeah.

Andy (48:35)
I do, very important golf meeting.

Sinéad Walsh (48:38)
Listen, my mother and father would agree with you heartily there. So thank you so much for being part of the episode, Andy. We really appreciate you. Enjoy your golf meeting and I will see you on Tuesday, my friend.

Andy (48:47)
Yes, Denis Best of luck editing this.

Denis Jastrzebski (48:49)
Thanks, Andy.

Paulina Jastrzebski (48:49)
Yeah.

Andy (48:51)
yes, Sinead, I’ll see you on Tuesday.

Sinéad Walsh (48:53)
Yeah, paraphrase. Alright, I’ll talk to you before then. Yeah.

Andy (48:54)
J if

you can find if you let us know the times and stuff. Or if you find out from the engineer. Yeah. Okay. All right, thanks very much guys. Talk to you soon.

Sinéad Walsh (48:57)
Yeah, yeah, yeah. No problem. Yeah, yeah. Yeah. Perfect. Alright, my love. Cool. Go on.

Denis Jastrzebski (49:02)
Thanks, Andy. Cheers.

Sinéad Walsh (49:04)
Go on, talk to you. Bye,

Denis Jastrzebski (49:05)
See ya.

Paulina Jastrzebski (49:05)
Fine.

Sinéad Walsh (49:06)
bye, five. I just wanted to let him go so we can obviously I know you’ll work your magic, Denis, so that’s fine. okay, I’m just sorry, just to wrap up, I’m gonna just give a quick two recommendation and then I’m gonna give them like a challenge, the five video challenge thing that’s here, and then we’ll wrap. Is that okay? All good?

Denis Jastrzebski (49:18)
Mm-hmm. Yeah, perfect.

Sinéad Walsh (49:20)
Yeah, perfect, okay, cool.

Okay, guys, some excellent recommendations there and tools that I want to check out myself. and just to kind of carry on from what Denis and Andy were saying about audio,

A tool I have found that is really, really helpful for video is Adobe Podcast actually. So if I have a video where the audio hasn’t been great, I’ll extract the audio, put it through Adobe Podcast, and it will clean it up using AI and that kind of thing. And you have control over it as well. So you can like use a slider to

dictate how much or how little cleanup there is. and yeah, I just think it’s a great tool. I think you get 30 minutes of audio for free and then after that you have to sign up or whatever. So check that out as well. I’ve also pulled a couple of episodes of my own podcast out of the fire using that tool. So hats off to Adobe podcast. so

Paulina Jastrzebski (50:10)
It’s real life example.

Sinéad Walsh (50:13)
So I run a or I used to run an Irish history podcast. I had an interview with this really incredible person who was like quite sick at the time. So we shall say time was limited. I it was the second time I ever recorded a podcast episode. It was the first time I was doing it by myself. I didn’t put the

audio input on the correct channel. So it was recording through my laptop speakers and I had to I nearly cried anyway, but I pulled it out of the fire using Adobe Podcast at quarter to three in the morning after ringing one of my friends crying. So that’s that’s what happened there. So if it can solve that folks, you can solve anything with Adobe Podcast. okay guys to wrap up okay I want to issue our lovely listeners a challenge.

I think, and I hope you guys agree, that one of the best things you can do with video for your business is actually just get stuck in and get doing it and learning on the fly and that kind of thing. So, folks, what I want you to do is try record five videos. Just take your phone, put it on front face and camera, whatever it might be. Okay. And here are the five topics or launch points that I would like to give to you, right? So, first one.

Is answer a customer question. Is there one question that you guys get asked all the time? How can I book? Can I buy a gift voucher? Whatever it might be? Answer that question. Okay. Number two is explain one thing that people misunderstand about your business all the time. Okay. And I’m sure between three of us here we could name

Name several things in a matter of seconds that people misunderstand about our business. number three, show something happening behind the scenes. Okay, I think that’s always a very popular topic on social media is BTS videos. Number four, give one useful tip and number five, introduce one person from your business as well. Don’t be worrying about the views, don’t be worrying what you look like, don’t be worrying, just make sure the audio is good and you’re sticking with a clear message. and I think that will help you get stuck in.

Do you guys have anything else to add on to on to that?

Denis Jastrzebski (52:07)
I would say when it comes to your lighting, use natural light if you can. it’s the it’s free. You don’t have to buy a light camera. you don’t

Sinéad Walsh (52:14)
Hey.

Denis Jastrzebski (52:14)
have to buy a bunch of lights in, use good daylight and it video quality will just like go up two hundred percent if you have really nice bright natural lighting. so yeah, I’ll I’ll leave you with that. That’s a great one.

Paulina Jastrzebski (52:26)
Also some some apps, camera apps have those like really intense beautifying tools. Don’t Little

Sinéad Walsh (52:32)
Yeah, good point.

Paulina Jastrzebski (52:34)
if you wanna blur up a little bit, but there are some extreme ones which like size your face down by half. Don’t you basically using AI stop

Sinéad Walsh (52:41)
Don’t do that.

That’s a very good point, actually. I know of a friend of a friend who has pictures of her and her kids all over the house and they’re in frames or whatever, but they’re all using that Snapchat dog filter. So So there you go. Yeah, incredibly well. It’s like

Paulina Jastrzebski (52:58)
That’s gonna age so well.

Denis Jastrzebski (53:00)
Yeah. Archaeologists in a couple of hundred years are gonna be like

Paulina Jastrzebski (53:06)
What happened?

Denis Jastrzebski (53:06)
when did we skip some some part of the process here?

Sinéad Walsh (53:09)
Yeah. Yeah, yeah,

yeah, yeah. Two thousand and sixteen was a wild time for this species, so yeah. Yeah, exactly. wow.

Denis Jastrzebski (53:15)
Yeah, what was Snapchat exactly? What what did it mean, you know?

Sinéad Walsh (53:20)
Folks, I think on that note we will leave it there. I just from my own perspective would like to say as a final message that remember

The businesses that get good at video aren’t necessarily the ones with the huge budgets or the fancy dan cameras. They’re the ones that get comfortable about capturing useful stories, the people behind the scenes, the knowledge, the moments, the questions from customers, and doing it consistently. so pick up your phone, get recording, publish, learn, improve, repeat.

Folks, thank you so much for listening and for joining us. Thank you so much to Andy, to Paulina and to Denis for joining us. You were amazing guys, thank you. I’ve been Sinead Walsh, and please, folks, do tune in and keep your ears peeled for the next episode of Digital and AI decoded. Thank you so much.

Denis Jastrzebski (54:10)
Thanks everyone.

Paulina Jastrzebski (54:10)
Thank you. See you.