Creating stories that bring Dublin to life
Content Plan helped a Dublin-based accountancy firm automate its client onboarding process, reducing manual admin and creating a smoother, more consistent experience from first sign-up to organised client folder setup. The project focused on replacing repetitive handovers with a connected automation workflow.
About Dublin.ie
Dublin.ie is a city platform that shares practical information, cultural stories, business features and community-focused content from across Dublin.
Its stories cover a wide range of themes, from arts and culture to entrepreneurship, work, investment, tourism and city life. Recent examples include features on Dublin’s literary culture, local creative talent and food entrepreneurs.
The challenge
Dublin.ie needs regular, high-quality content that reflects the depth and diversity of the city.
The challenge is to create stories that feel editorial, useful and engaging while also supporting the wider goals of the platform.
Each piece needs to work for different audiences, including residents, visitors, businesses, investors and people considering Dublin as a place to live or work.
The content also needs to balance practical information with storytelling. It should be easy to read, well structured and true to Dublin’s character.
Our approach
Understanding the story
Every piece starts with the core question: why does this story matter to Dublin?
Whether the subject is a book lover’s guide to the city, a Dublin designer making an impact internationally, or a food enterprise space supporting start-ups, the aim is to connect the story back to the city’s identity and opportunity.
Writing for different audiences
Dublin.ie serves a broad audience. A person moving to Dublin, a local business owner, a visitor planning a trip and an investor exploring the city may all arrive on the site with different needs.
Content Plan helps shape each story so it is relevant, readable and useful for its intended audience, while still feeling consistent with the wider Dublin.ie voice.
Making content clear and engaging
The stories are structured with clear headings, short sections and strong introductions. This makes the content easy to scan while still allowing room for personality, detail and local insight.
The goal is to create content that feels credible, human and helpful.
Examples of work
A Book Lover’s Guide to Dublin
A feature celebrating Dublin’s literary culture, from festivals and bookshops to the city’s deep connection with writers, readers and storytelling. The article positions Dublin as a city where literature is part of everyday life.
Dubliner’s Garden Design Skills on the Global Stage
A story focused on Peter Donegan’s international success in garden design and how his work reflects Dublin’s creative talent and global reach.
SPADE: Empowering Dublin’s Food Entrepreneurs & Start-Ups
A feature on SPADE, a Dublin 7 food enterprise hub supporting food and beverage start-ups. The story highlights entrepreneurship, innovation and the support structures available in the city.
Results
Through this work, Content Plan helps Dublin.ie maintain a steady flow of high-quality editorial content that supports the site’s wider purpose.
This project works because it combines strong editorial judgement with practical digital content skills.
Dublin.ie needs stories that are more than simple updates. Each piece has to inform, engage and support the wider positioning of the city. Content Plan brings structure, clarity and storytelling to that process.
Our experience across content creation, digital marketing and public-facing communications means we can create stories that are both readable and strategically useful.
- Showcase Dublin’s people, places and organisations
- Strengthen the city’s story across Live, Work and Invest themes
- Support public-facing communication with clear, accessible writing
- Improve the usefulness and depth of the Dublin.ie platform
- Create content that can be shared across digital channels
- Highlight Dublin as a vibrant place to live, work, visit and invest
