Social media management for local enterprise support
Content Plan provides social media management for Local Enterprise Office Fingal, helping promote business supports, training, events and enterprise campaigns to SMEs and entrepreneurs across Fingal.
About Local Enterprise Office Fingal
Local Enterprise Office Fingal supports small businesses, start-ups and entrepreneurs across Fingal through training, mentoring, funding, events and business development programmes.
The challenge
LEO Fingal needed consistent, professional and timely social media management across several platforms.
The work had to promote local business supports while aligning with national Local Enterprise Office campaigns and brand standards.
Our approach
Content Plan provides full social media management services for LEO Fingal, including daily management of Facebook, Instagram, LinkedIn and Twitter/X.
The tender states that services include content creation, community management, paid advertising campaign creation and management, monthly analytics reporting, scheduled posting, real-time event coverage, graphic and video content creation, stakeholder engagement and regular meetings.
Promoting business supports clearly
Content Plan creates content that helps local businesses understand what support is available and how to take action.
This includes training, events, mentoring, funding, Local Enterprise Week, National Women’s Enterprise Day and Student Enterprise Programme activity.
Multi-platform delivery
Each platform is used with a clear purpose:
- Facebook for local awareness and event promotion
- Instagram for visual storytelling and reminders
- LinkedIn for professional and business audiences
- X/Twitter for updates and campaign visibility
Reporting and improvement
Monthly KPI reporting helps track performance and identify opportunities to improve reach, engagement and campaign effectiveness.
Results
Content Plan has managed LEO Fingal’s accounts since 2021, demonstrating continuity, reliability and familiarity with the LEO brand, national campaigns and the wider Local Enterprise Office network ethos
This work succeeds because Content Plan understands how Local Enterprise Offices communicate.
The content is practical, direct and action-focused, helping entrepreneurs find relevant support without confusion.
- Stronger digital visibility for Fingal Local Enterprise Office
- Increased engagement across social platforms
- Enhanced stakeholder collaboration
- Agile content delivery aligned with business activity throughout the year
- Stronger content consistency and online positioning
