Managing high-volume public sector communications
Content Plan has worked with Carlow County Council and Local Enterprise Office Carlow for several years, providing social media management, content creation, live event coverage, emergency communications, video production and monthly performance reporting.
The work supports the Council’s need for clear, timely and accessible public communication across multiple services, departments, campaigns and community initiatives.
About Carlow County Council & Carlow LEO
Carlow County Council delivers a wide range of local authority services across housing, roads, planning, environment, community, enterprise, tourism, arts, heritage and emergency communications.
Local Enterprise Office Carlow supports entrepreneurs and small businesses across the county through training, mentoring, funding, events and enterprise development programmes.
Content Plan has supported both organisations with strategic social media and digital communications.
The challenge
Carlow County Council needed a social media partner that could manage a busy, multi-account communications environment while maintaining accuracy, brand consistency, accessibility and fast response times.
The work required:
- Daily content planning and publishing
- Multi-platform social media management
- Support for Council departments and programmes
- Emergency communications
- Live event promotion
- Community engagement
- Monthly reporting
- Brand consistency across multiple accounts
This was not a simple posting service. It required public sector judgement, strong governance, stakeholder coordination and the ability to respond quickly during public safety or weather-related events.
Our approach
Content Plan delivered end-to-end management of the Council’s social media platform suite, including content creation, account management, live event content, video production, editing and reporting.
Building a reliable public communications system
Content Plan supported Carlow County Council with a structured approach to planning, posting, monitoring and reporting.
Content was created for platforms including Facebook, Instagram and LinkedIn, with messaging adapted for each channel. LinkedIn was used for economic development and professional updates, Facebook for broad civic engagement, and Instagram for visual community storytelling .
Supporting multiple Council functions
The work covered a wide range of Council activity, including:
- Corporate services
- Local Enterprise Office supports
- Community initiatives
- Tourism campaigns
- Arts and culture
- Heritage
- Environmental awareness
- Fire service and emergency updates
- Public consultation
- Events and festivals
This required close collaboration with Council stakeholders and a clear understanding of local authority communications.
Live event content and storytelling
Content Plan provided live event coverage for major Carlow initiatives, including Carlow Christmas Lightfest, Féile Lonrach, Pan Celtic International Festival, Streetfest, Shop Local Shop Carlow, Carlow Pride of Place, Powerhouse Women in Business and Carlow County Enterprise Awards .
The focus was not only on live updates. Content Plan also captured evergreen content that could be reused after the event.
Emergency communications
Content Plan supported real-time crisis communications during Met Éireann weather alerts and public safety emergencies.
The tender highlights a proven emergency communications workflow, including out-of-hours communication channels and fast publication of verified public safety information across managed platforms .
Results
This project worked because Content Plan combined strategic planning with practical day-to-day delivery.
The team understood the pace, governance and sensitivity of local authority communications. That meant Carlow County Council had a digital partner able to manage routine updates, major campaigns, live events and emergency communications with consistency and care.
- More than 13 million platform views in 2025
- 11.2% indicative follower growth
- Sustained year-on-year reach and impression growth
- Stronger cross-departmental communication flow
- Reliable emergency communication support
- Consistent branding across multiple Council accounts
- High-quality live event coverage
- Improved visibility for Council services and initiatives
